Jae K. Shim, Ph.D, CPA
12
Marketing
Basic
None
Self-Study
Online / CD-Rom / Textbook / Audio
12
Marketing
Basic
None
Self-Study
Online / CD-Rom / Textbook / Audio
This course teaches you key components of marketing strategy
and tactics including: identification, analysis and selection of
target markets; development of product/service lines; pricing;
distribution systems; advertising and promotions; service
marketing; and international marketing. Major forces impacting
marketing strategy, such as consumer behavior, completion, and
regulating forces, are discussed. Also covered are marketing
information systems, search-related marketing, interactive
marketing and E-commerce, and multichannel marketing.
and tactics including: identification, analysis and selection of
target markets; development of product/service lines; pricing;
distribution systems; advertising and promotions; service
marketing; and international marketing. Major forces impacting
marketing strategy, such as consumer behavior, completion, and
regulating forces, are discussed. Also covered are marketing
information systems, search-related marketing, interactive
marketing and E-commerce, and multichannel marketing.
| Author: CPE Credits: Field of Study(s): Experience Level: Prerequisites: Delivery Method: Course Format: |
 |  |  |  |  |  |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
| Search Global CPE |
| Course Description: |
| Managing the Market Process |