| Professional's Guide to Financial Services Marketing |
| Course Description: |
| Author: CPE Credits: Field of Study(s): Experience Level: Publication Date: Prerequisites: Delivery Method: Course Format: |
Jay Nagdeman
16
Management Advisory Services
Basic
04/01/2009
None
Self-Study
Textbook / Online Exam
16
Management Advisory Services
Basic
04/01/2009
None
Self-Study
Textbook / Online Exam
Successful marketing tactics modified and applied for the financial
services professional
The Professional's Guide to Financial Services Marketing is
directed to any financial services professional–from individual
representatives to executives of large financial services
companies–who is looking for better ways to create the relevant
marketplace differentiation and competitive advantage needed to
increase productivity and profitability. The purpose of this book is
not to provide a how-to manual, but rather to offer practical
information, examples, and thought-provoking tips that provide
ideas and insights that will enable financial services professionals
to improve their own marketing approaches and achieve
ambitious marketing goals. With examples drawn from basic
marketing approaches and successful consumer marketing, this
book provides a fresh perspective on a variety of marketing
issues that can make a significant difference to corporate success.
services professional
The Professional's Guide to Financial Services Marketing is
directed to any financial services professional–from individual
representatives to executives of large financial services
companies–who is looking for better ways to create the relevant
marketplace differentiation and competitive advantage needed to
increase productivity and profitability. The purpose of this book is
not to provide a how-to manual, but rather to offer practical
information, examples, and thought-provoking tips that provide
ideas and insights that will enable financial services professionals
to improve their own marketing approaches and achieve
ambitious marketing goals. With examples drawn from basic
marketing approaches and successful consumer marketing, this
book provides a fresh perspective on a variety of marketing
issues that can make a significant difference to corporate success.
 |  |  |  |  |  |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
| Search Global CPE |