Jae K. Shim, Ph.D, CPA
14
Marketing
Basic
None
Self-Study
Online / CD-Rom / Textbook / Audio
14
Marketing
Basic
None
Self-Study
Online / CD-Rom / Textbook / Audio
Retailing, the business of selling consumer goods to final
consumers, is constantly changing. Retailers are particularly
affected by changes in the consumer population; in the economic,
social, technological, and political environment; and in competitive
conditions. This course teaches you the main requirements of
effective retail management: personal qualifications of
management; an adequate financial structure; necessary physical
facilities; effective policies and procedures; and competence,
loyalty, and productiveness of personnel. Also discussed are
online retailing (e-tailing) strategy, improving Internet presence,
and future changes in retailing.
consumers, is constantly changing. Retailers are particularly
affected by changes in the consumer population; in the economic,
social, technological, and political environment; and in competitive
conditions. This course teaches you the main requirements of
effective retail management: personal qualifications of
management; an adequate financial structure; necessary physical
facilities; effective policies and procedures; and competence,
loyalty, and productiveness of personnel. Also discussed are
online retailing (e-tailing) strategy, improving Internet presence,
and future changes in retailing.
| Author: CPE Credits: Field of Study(s): Experience Level: Prerequisites: Delivery Method: Course Format: |
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| Course Description: |
| Retailing: Brick-Mortar / Click-Mortar |