Jae K. Shim, Ph.D, CPA
12
Marketing
Basic
None
Self-Study
Online / CD-Rom / Textbook / Audio
12
Marketing
Basic
None
Self-Study
Online / CD-Rom / Textbook / Audio
This course is an overview of the role of the sales manager, both
at headquarters and in the field, in managing salespeople,
personal selling, resources, and functions of marketing. The
problems of organizing, forecasting, planning, communicating,
evaluating, and controlling sales are analyzed. A variety of
techniques and pertinent concepts of behavioral science are
applied to the management of the sales effort and sales force.
Key trends affecting sales organizations and sales managers
today are highlighted
at headquarters and in the field, in managing salespeople,
personal selling, resources, and functions of marketing. The
problems of organizing, forecasting, planning, communicating,
evaluating, and controlling sales are analyzed. A variety of
techniques and pertinent concepts of behavioral science are
applied to the management of the sales effort and sales force.
Key trends affecting sales organizations and sales managers
today are highlighted
| Author: CPE Credits: Field of Study(s): Experience Level: Prerequisites: Delivery Method: Course Format: |
 |  |  |  |  |  |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
| Search Global CPE |
| Course Description: |
| Sales Management: Products and Services |